Articles tagged Luis Rueda

Olivela pop-up store in Nantucket, Massachusetts. Render produced by HMKM's in-house visualization team.

Why designer-architect Luis Rueda thinks that the pandemic has made the standardized retail experience obsolete

The creative director, who has worked with the likes of Starbucks, Herman Miller, Sonos and Nike, explains why ‘the days of retailers having carbon-copy shops across locations have passed’. 

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