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Through the eyes of its design partners and craftspeople, Axor shows that luxury today is about experience and individualization – not products.
At Frame Awards 2020, a panel of industry experts discussed what today's cultural shifts mean for luxury hospitality. Watch the talk now.
Seoul – Inside of the Lotte Department Store in Seoul, local firm Labotory designed a shutter-friendly retail space that sells cameras, photographs and photo books.
Rome – For the flagship store of Delvaux in Rome, the second one opened in Italy, Vudafieri Saverino brings back the Ancient Rome aesthetic.
Riyadh – Designed by Virgile + Partners, a new concept store from Saudi luxury retailer Rubaiyat is a departure from the shopping mall and department store typologies in Riyadh.
Amsterdam – Responsible for the French luxury house’s interiors worldwide, RDAI’s Denis Montel talks about why the Dutch capital’s new Hermès store is unique.
Reykjavik – If luxury brands want to see what an optimal retail experience looks like, they should be heading up to Fischer in downtown Reyjkavik.
Montreal – Ssense and Maison Valentino's pop-up installation is a branded subway station designed to highlight urban connection.
Paris – Studio AMV’s Rue Saint-Honoré flagship for the French fashion house expresses a contemporary homage to the City of Light.
Shanghai – XU Studio makes new Chinese skincare brand Junping stand out from its Asian competitors by targeting women who are already fond of science.
Milan – Storage Associati revived a historic landmark theatre in the Italian city for the Swiss luxury fashion house’s offices and showroom.
Mauritius – Salt of Palmar stands out from the rest of the Mauritius luxury hotels due to one key visual choice: designer Camille Walala, she of the bold patterns, set its tone.
© 2020 Frame Publishers