5 Days of Frame #117 – The studio is the product, and vice versa
NEW YORK CITY – To kick-off the newest issue of Frame magazine, we’ll be posting five days of exclusive online content throughout the month.
In the new July/August issue The Fashion of Fitness, we feature the intriguing blend of studio and product by London-based, Turner Prize-winning architecture collective Assemble in the first activation of the space at A/D/O.
As part of the inaugural season of the Design Academy at A/D/O, London-based, Turner Prize-winning architecture collective Assemble transformed an outdoor courtyard in Brooklyn into a ‘model factory’. The building is constructed with a galvanized-steel roof and a façade of clay tiles that the team produced within the factory.
Called A Factory as it Might Be (after an essay by William Morris), the installation explores the application of utopian ideals to a functional structure. A 19th-century socialist and textile designer, Morris was interested in revolutionizing the manufacturing workspace, and imagined the factory of the future as a place where work, leisure, and education could interplay.
Morris’s utopia was one where modern mechanized methods of production wouldn’t render skilled workers futile, but instead serve as a complement to pleasurable, creative work.
‘With A Factory as it Might Be, we are interested in how utopian ideas can be applied to the very practical reality of construction, and how building elements – and their methods of production – can become an expression of social, economic, and political aspirations,’ says Lewis Jones, founding member of Assemble.
The experimental space yields a new breed of design object, with a sense of place behind them (in more ways than one). With strong ties to their roots, the clay products made in A Factory as it Might Be have a specific local identity: they share their DNA with the studio in which they were born. Made from the same material as the space itself, they derive selfhood and story from their home ground.
This issue explores the shifts in the fitness industry towards wellness as a branded experience and luxury commodity. We visit boutique fitness studios and sophisticated work-out facilities that combine exercise, hospitality and retail.
Articles related to this issue