AMO showcases the S/S 2017 Prada collection amid last season's scenography

Photo Alberto Moncada, Courtesy of OMA

MILAN – Located on the periphery, remnants from Prada’s previous show provide a foundational backdrop for S/S 2017 collection.


Photo Agostino Osio, Courtesy of OMA

Left clear to accommodate the new set, the central space comprises a linear structure that divides the room. The space – including the catwalk, where lighting within the structure makes the models appear to float in space – is wrapped in metal mesh. Guests are accommodated on tiered seating at a controlled distance from the fashions on parade.

Photo Agostino Osio, Courtesy of OMA

Neon lights help to divide the space and, according to the designers, 'dematerializes all the surfaces, colouring the room, which is reminiscent of a post-human scenario.'

oma.eu

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