Seoul – At 216,000 sq-m, the headquarters of Amorepacific – Korea’s largest beauty company – is an unmissable stitch in Seoul’s urban fabric. Completed in 2017 by David Chipperfield Architects, the voluminous building hosts a thoughtful balance of collective, individual and porous spaces. This architectural mission was followed closely by Berlin-based practice Kinzo as the team set out to develop the 21st floor of the headquarters into a hub space for employees earlier this year.
Kinzo’s task was to use the 3,100 sq-m floor to combine an innovation lab for Amorepacific’s start-ups with the AP Cloud, a common area for the whole company. The latter is a space that ‘connects a market square with a café and a lounge for relaxing and spontaneous meetings with the so-called university,’ explains Edoardo Albano, Kinzo partner and head of design. ‘The university provides places for research, brainstorming and presentations as well as a library: up to 8,000 books can be accommodated in the periphery of a podium that resembles a coliseum. By nature, this implied the pursuit of a balance between the private sphere and the collective one.’