Tokyo – Danish and Japanese design sensibilities come together in Bang & Olufsen’s Ginza flagship store. The Scandinavian audiovisual brand turned to the interior expertise of DDAA to design the Tokyo shop, which is built to simulate an intimate residential space – complete with a living room, meeting room and backyard.
Bang & Olufsen sought a place for their customers to feel comfortable testing products in – one that focuses on delivering a thoughtful spatial experience to garner organic interest in the offering on display. Danish furniture built in the same era as the 1960 Ginza site and contemporary design pieces are contrasted. They are sat atop glass ‘rugs’ which expose the wiring of Bang & Olufsen’s electronics, installed in dismantled flooring.