Barcelona, Spain – Reading wine labels is sometimes travelling unto itself – we may not know what we’re getting into when we pick up an Australian wine versus a Chilean wine versus a Spanish wine – but each has its own flavour respective to its appellation and terroir. Our spontaneous grocery store selections may even come to inform where we travel to – ahem, Napa Valley. And, with millennials on the path to surpassing Gen Xers as the largest fine wine consuming generation by the year 2026, specialty bars are seizing this opportunity to stay spatially relevant and keep the wine industry on a positive trajectory.
That’s not to say every Instagrammable haunt has to focus so intently on aesthetics they forgo attention to the wine. Take Orvay, one of Barcelona’s newest wine bars, for example. Spain is an appropriate setting to help launch the changing face of wine: the country has a bar for every 165 people, 280,000, to be exact – the highest ratio in the European Union, according to a 2015 report by the World Health Organization. Wine is drunk by 20 per cent of the population, and the 32 million tourists that visited the city last year undoubtedly helped to bump up the rapport Barcelona has with the beverage. In the Mediterranean region famous for sparkling Cava and punchy reds, one hardly has to be a sommelier to appreciate the experience.
Simple geometries feed into the winemaking narrative, implicative of our circular, ancient relationship with wine
So, when Isern Serra and Sylvain Carlet began designing Orvay, they had a simple mission: create a place to taste wines, one where the space could activate an immersive setting that could become a metaphor to the typology of wines offered. Three colour zones define the bar: an earth tone to refer to the geography of the wine, a green one to lead the imagination to the vineyards, and pink to evoke images of the grape – the crux of the wine’s personality. Serra and Carlet wanted to create an honest, sophisticated environment reflective of the wine itself: false ceilings were taken out and they decided that they would leave the structure of the building uncovered, medieval walls and arches and all. Natural oak wood floors and white marble pause chromatics, but make the colour even more meaningful.