Best Of: products and brand spaces at Domotex 2020

Hannover – Domotex, based in Hannover, is an annual trade fair dedicated to the world of flooring. Atmysphere – the theme of this year’s fair – outlined a strong focus on wellness, with the fair showcasing eco-friendly products and engaging pavilions that zeroed in on the myriad of ways that the architecture and design industries can better cultivate health and promote sustainability.

Read on to discover our selection of the best products and brand spaces from Domotex.




Architects, software engineers and developers worked together to devise the immersive exhibition space of Turkish company Stefany at Domotex. The space was one that activated personal discovery: visitors were invited to make their way through a tunnel of interactive installations, to traverse through ‘the evolution of beauty,’ says Stefany CEO Hakan Dinc, ‘and rediscover the origins of their own concepts of beauty’.



Lila Valadan

Seven times a winner of Domotex’s Carpet Design Award, German-Iranian designer Lila Valadan sees past the utility in rugs, regarding them too as works of art. The 4 Seasons – her sixth exclusive exhibition for the trade fair – took visitors on a journey of ‘peace, virtue, harmony and chaos,’ as Valadan explains. Four different spaces showcased different schools of rug design – minimalistic, geometric, floral and transitional – highlighting the harmony among them.



Stefanie Eichler and Juni Neyenhuys

Cellulose yarn is woven into square modules and joined together to a spatial membrane to create Hydroweave, a responsive textile. Developed by Stefanie Eichler and Juni Neyenhuys, students at the Weißensee School of Art and Design Berlin, the material utilizes the principle of hygroscopic movement – the swelling and shrinking of natural fibres. When exposed to water, Hydroweave’s yarns swell, forcing the individual panels to curl and open.



Alexander Marinus

Jute – the vegetable fibre used to weave burlap – is the second most-cultivated textile fibre in the world. However, industrial processing and chemical treatments needed to turn jute into utilitarian cloths destroy its natural properties. To uncover the material’s full potential, designer Alexander Marinus experiments with alternative treatments. Felting the jute, for example, retains its strength and length, making it scalable for interior products such as wall hangings and cushions.



John Booth for Floor Story

The work of East London-based illustrator, ceramicist and artist John Booth is definitively bold and cartoonish. Floor Story capture that lively style with Giovanni, a floor rug knotted by hand in Nepal from wool and viscose yarns that depicts a colourful man brought to life by Booth. Giovanni was announced to be the winner of the Best Studio Artist Design accolade for the Carpet Design Awards at Domotex.




Designed for ‘motion and calmness’, the space dedicated to health and wellbeing in Domotex’s Framing Trends hall featured surfaces free of pollutants. Products and finishes within the area included those from manufacturers Classen Group, EMP Akustik and Rasch Tapeten.

Read more Frame coverage on Domotex here.

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