Following the 2012 Summer Olympics, everyone is talking about London. Take a minute to scroll the interior appeal of the British capitals shops, restaurants and offices.
Inside Selfridges' Concept Store (an ever-changing shop-in-shop featuring new collaborations), are massive pumpkin-shaped displays and lights which form immersive bubbling forms. Kusama’s organic dotted patterns adorn nearly every surface available, covering the ceiling, floor and lamps.
The store commissioned Hadid to create a site-specific installation – called Aqua – modeled after her design for the Olympic Games’ site for swimming events. The piece can be seen through the main window of the shop, seemingly dripping from the ceiling with fluid curves.
‘The challenge was to take an unprepossessing office building and create an interplay between dynamic, open, social spaces and more intimate working hubs, with flexibility to accommodate a shifting workforce and a diverse program of events,’ says Shaun Fernandes, co-foudner of Jump Studios.
‘The goal was to create an environment with a summery feeling year-round, with an nice environment for people to enjoy their gelato,’ explains designer Elisa Pardini of ELIPS DESIGN.
‘While use of enamel – a material borne of a highly technical and sophisticated process – is an Aesop first, it was extoled by the pharaohs of Egypt, kings of Persia and Chinese imperial dynasties for its aesthetic qualities and longevity; an historical testimonial we felt compelled to heed,’ say Ciguë representatives.
For the London space, the furnishings were inpsired by pieces in Toogood's previous ‘assemblages’ – her unique version of a collection – which she says lend themselves to more experimentation with materials, space and emotion. The result ‘complements the architecturally deconstructed pop-up shop.’ In the basement shoppers find stacked industrial forms, while on the ground floor are more translucent, light pieces.
‘Our designs are about story-telling and themes,’ says Catharina Frankander of Electric Dreams. ‘We use playful exaggeration, surprising shapes, and spatially confusing mirrors to create the surreal effect that is an important part of our brand identity.’
Their resulting display had an ‘otherworldly’ atmosphere, with tribal connotations to reflect the title and theme: Modern Ninja and the Black Fist. The installation was intended to work alongside and showcase a new clothing collection they designed together.
The space is maximized with digital interventions designed to motivate and inspire the concept of getting active. Motion-sensing LED walls run floor-to-ceiling, changing colour from red to green as customers walk past. As an alternative to conventional mannequins, motion-sensitive smart mirrors reveal film footage of local runners wearing products from the store. Interactive touch screens provide information on Nike+ products and Run Clubs.
Using reclaimed cardboard and pallets, Hopkins created a cave-like shelter that protects a rectangular table inside. The frame is made of an astonishing 3972 triangular cardboard borders, while the same number fill the inside.