Colouring clean the future of sanitary design

Milan – As the pace of modern life accelerates dramatically, people are turning their homes into personal sanctuaries, wisely leaving the hustle and bustle of work and social activities behind. In this scenario, the bathroom is no longer a secondary functional area, but an important space of relaxation and wellness.

The bathroom is becoming increasingly important as a place with its own independent architecture

Such changes in use are illustrated by a move in the sanitary sector towards more daring designs and surprising colours. As Sven Rensinghoff, marketing director at Bette, puts it: ‘The bathroom is becoming increasingly important as a place with its own independent architecture. Accordingly, this room demands a new design and new functions.’

It was with this demand in mind that the Delbrück-based company launched three new Effect colours at Milan’s Salone del Mobile 2018. Like the rest of Bette’s 500+ palette, the development of Forest, Midnight and Blue Satin was based on market research that included both the sanitary and the interior sectors. ‘People were relatively conservative in the past,’ says Rensinghoff, ‘but these days they strive to be more unique and tend to be more experimental.’ His company’s three new colours dismiss minimalism and lend themselves to a world that craves glamour and panache.

Developed with all of Bette’s collections in mind, to begin with each colour was paired with a specific product selected to highlight its characteristics. ‘The form of the products provides an important visual effect,’ says Rensinghoff. ‘Forest is a very soft, natural colour, which is why we chose the BetteLux Shape tub, with its flowing contours. Midnight, with its glitter effect, was shown on an edgier, more straight-lined product, the BetteLoft Ornament bath. Finally, the BetteLux Oval Silhouette bath in Blue Satin has a softer, more classic outline.’

Although the three new colours make the company’s product offerings even more compatible with current trends, colour is nothing new for Bette. Founded in 1952, at a time when colourful bathrooms were all the rage, Bette has consistently developed all aspects of its designs. Rensinghoff explains that the company’s close cooperation with its enamel supplier allows for more freedom in trying new ideas, a freedom that Bette passes on to its clients. Blue Satin, for example, was created when a customer requested a particular colour that would match other elements of a project.

The future of sanitary design? Given the limits of form in the design and manufacture of new baths, washbasins and showers, Rensinghoff sees a future that lies in ‘experimenting not only with colours but with different material combinations.’ He says Bette wants to ‘go to the limit, and then further still.’

bette.de

Billboard: LEEDLeaf - US Green Building Council
Billboard: LEEDLeaf - US Green Building Council

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