Hangzhou, China – Among Hangzhou’s urban jungle is a new outlier: painted a stark white and cobalt blue, the exterior façade of By Jove – a new flower shop in the city – is quite unlike its neighbours in its visage.
Inside, one is enveloped in the space by an ethereal entry, with walls swathed in natural light and windows in gauzy, nearly imperceptible curtains. The store’s design is the work of Mur Mur Lab, a Shanghai-based studio with a knack for creating minimal spaces that don’t forsake intimacy.
In Frame 123, we interviewed Li Zhi and Xia Murong of Mur Mur Lab and the duo explained that they prefer their projects be small, subtle interventions – ‘Almost like whispers,’ said Zhi. He continued, ‘We don’t want to be too commercial. We want to deal with spaces in a different way and to offer our clients ‘everyday’ surprises.’
And that their team delivered with By Jove, which goes beyond verdure retail – with a café offering coffee and desserts, home accessories display and a learning area where floral design classes are held. More concept store than mom-and-pop flower shop, the multifunctional space was designed to be ultra-versatile and accommodating.