Shanghai – When most e-tailers go physical, they still pay attention to product categories inside their retail spaces. That seems to not be the case in Shanghai. A few months ago we spoke of Heyshop, a 200-sq-m venue so efficient that the only piece of permanent architectural design is a row of dressing rooms that can function as hallways when the store decides to not sell clothes for a week or two.
They can be displaying menswear today and be completely swapped out to display pop art the next
And now, here’s By: with 815 sq-m to play with, the e-tailer requested the services of Spacemen to create a physical space that would allow for maximum-speed shifts while still retaining the brand’s high-streetwear aesthetic. ‘They can be displaying menswear today and be completely swapped out to display pop art or an army of Bearbrick figures the next day,’ explained lead architect Edward Tan.