Multi-disciplinary studio Note designed the Greenhouse area of this year’s Stockholm furniture and light fair. Based on the concept of a scout camp, the installation consists of a huge wooden ‘tent’ in the middle of neat rows of exhibition stands. Frame spoke with Note designer, Johannes Carlström, about the design.
How has the reaction been?
Johannes Carlström: Really good. The structure we made is not a typical fair stand, and that draws attention, I guess. Last year, myself and Alexis, one of Note’s other members, designed the Greenhouse area also. We worked on a smaller scale with lots of different focal points and a lot of graphics. This year, we wanted to have one focal point. We wanted to create a destination, a place for people to visit.
What was the starting point for the concept?
The main focus was the social aspect of the design fair. People come for a few days and all they do is talk, talk, talk. They meet with other designers and with the media. That is the really important thing. We thought of it a little like a camp, people pack up their stuff and come from all around the world. We planned the greenhouse similar to the layout of a scout camp. We used rigid lines for all of the stands – like rows of tents – and then one central tent for a meeting place.
The fact that the tent is transparent makes it a lot more welcoming for people…
Exactly. We started with the idea of a super simple tent, maybe having one huge rope with a blanket hung over it – like a kid setting up camp in a living room. But then we started to develop it and consider the visitors – architects, designers and press – and thought we should put a focus on material and shape.
How was the structure assembled?
There are three entrances at a diagonal which formed the shape. The structure itself is made up of 66 wooden beams with 3 arched support beams. In the 66 pieces, there are 11 pieces repeated 6 times. It is a simple yet complex structure. The assembling was super easy because everything was cut out so precisely.
Photos courtesy of Note