TOKYO – Finding the perfect pair of shoes is a complex enough endeavour – why make it more stressful than it already is? While designing Camper’s Shin-Marunouchi location, Schemata Architects kept in mind not only store productivity, but also customer convenience.
The local architectural design firm dismissed convoluted layouts in favour of a transparent stockroom made from steel mesh and constituted of movable racks placed directly in front of the sales area. The result: distance between the rear of the store and the main shopping area is reduced to a minimum, and so are customer waiting times. This uncomplicated layout makes for an intuitive, stressless shopping experience.