New York City – On their own, Camper shoes are quite eye-catching. On their own, Camper stores are quite eye-catching – for a sampler, see the company's most recent Barcelona outpost, designed by Kengo Kuma. But placed next to the very bright lights of Radio City Music Hall, any space can look drowned out.
This is the architectural version of "if you can't beat them, join them"
That’s why, instead of fighting the landmark’s shine, the Camper team decided to complement instead of competing – basically, an architectural version of ‘if you can’t beat them, join them.’
Guest designer Jonathan Olivares took the conceptual helm of the Rockefeller Center location, paying tribute to its surroundings. The displays, benches and service desk, designed to look like arcade columns, are made from Indiana limestone, the same material used on the iconic building’s façade. In terms of colour, the store’s interior is painted silver and a large neon Camper logo uses the red and blue shades of the Radio City marquee. ‘The store’s design engages its location, bringing aspects of the surrounding architecture into the shop and celebrating them,’ explained Olivares.