Athens – According to a report published by Grand View Research, the global eyewear market, valued at €121.38 billion in 2018, is predicted to expand at a compound annual growth rate of 7 per cent towards the year 2025, with ‘upsurge in the number of visual deficiencies and increasing awareness regarding eye examinations . . . expected to provide an impetus to the growth.’ With relative newcomers such as Ace & Tate focusing on design-driven retail experiences, legacy brands are forced to shake up their kerbside appeal.
In Athens, Mold Architects was tasked with bringing a 40-year-old optics store into the present day. Located near the city’s busiest street, which typically sees around 70,000 cars pass through daily, the store is a ‘landmark of Nea Smyrni’, the southern suburb in which it’s located, says a spokesperson for Mold. The designers say their ‘radical renovation’ and ‘overall design of a new, recognizable business brand identity’ for Centro Ottici were at the core of responding to consumer demand.