Off the grid – The Frame office is located in Amsterdam, a mid-size city known for its high quality of life and its fertile professional network. And yet, every now and then – especially now in the summer, the season for countryside and beach stays – we wonder: ‘What would happen, in terms of creative output and emotional health, if we left the asphalt behind?’
Our new book, City Quitters, provides 22 answers from former urbanites who decided to go off the grid in places like Austria, China, Japan, Brazil and India. Its author, Karen Rosenkranz, is a devout, confessed and ardent lover of the urban metropolis. But as a trend forecaster, her job is to spot new patterns in people’s attitudes before they become mainstream… and one of the patterns she’s been finding is an intersection between growing urbanisation and Instagram-aided uniformity. ‘What’s new in London, Los Angeles, Berlin or Shanghai is becoming more and more similar,’ she stated. ‘What if fresh, original thinking is no longer the preserve of a thriving megacity?’
While the desire for a simpler life is nothing new, the personal case studies she displays in the book attempt to shed light on what rural life can be like today. ‘The global trend of urbanisation is irreversible, but there are alternative approaches for creative living and working,’ Rosenkranz explained.
City Quitters comes out this September 4 and it's currently available for pre-order in our web store. In the meantime, here is a preview of some of those alternative approaches.