Frame’s newest release– the first book about the rather young discipline of CMF design – is out now.
This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations.
Introducing the CMF process and detailing the areas of colour, material and finish design, CMF Design serves as a valuable source of information about this emerging professional discipline and its fundamental principles.
About the Author
Liliana Becerra is an independent design strategist, professor, writer and curator based in Los Angeles, CA, United States. Through STUDIO LILIANA BECERRA Inc., Becerra and her team of global experts advise Fortune 500 companies and brands on the recognition of global insights, emerging trends and their articulation into strategic design opportunities. She is also faculty member of the Product Design Department at the Art Center College of Design in California, where she teaches design research, design insights and colour, material and finish design.
Order your copy today in the online Frame store.