With just one week to go until the London Olympic Games officially open, a multi-sensory experience has been realized to celebrate sport, music, technology and design.
The Coca-Cola Beatbox structure is made of 200 interlocked translucent air cushions, each the size of a billboard. Visitors can climb the exterior of the pavilion, ‘playing’ musical notes as they ascend steps on designated cushions.
The resulting sound rings to the tune of Anywhere in the World, the 2012 Games’ theme-song produced by Mark Ronson and Katy B. The song is a compilation of recordings made of athletes’ heartbeats, shoes squeaking and other sports-made sounds.
‘We have created a structure that fuses architecture, music, sport and technology in a completely unique way,’ say its designers, London-based Asif Khan and Pernilla Ohrstedt. ‘The beat will draw people in and allow them to personally experience sports through sound away from the main Games venues.’
In the centre of the pavilion is Jason Bruges Studio’s Aerial Dynamics installation – a living, breathing light show. Made of 180 bespoke mechatronic ‘bubbles,’ it pulses and glows in tune to the musical beats.
The structure was unveiled at a private event last night, and will officially open alongside the Games on 27 July.
Photos courtesy Hufton + Crow.