Dutch presence at Milan Design Week has been going strong since the first FouriSalone, 14 years ago. With popularity growing, the past few years have seen an increased number of established brands, up-and-coming designers and new labels joining the fair. To sort through the chaos, Dutch Design has its own guide – Connecting the Dots. Combining practical information like maps and indexes with in-depth interviews, professional design addicts keep it by their sides throughout the event and can’t resist taking it home after. Copies of the magazine have been found lying around offices all over the world.
Covering this year’s Milan Design Week – 8 to 13 April – a new edition is currently in the making. Dutch designers and brands can submit their activities here, until 14 February. With a print-run of 63 thousand copies, creatives can be sure that the guide will provide a comprehensive overview catering to the larger design scene. In addition to practical information, this addition will focus on the personal drive of 10 emerging and established designers – including Robert Bronwasser, SMOOL, Van Eijk & Van der Lubbe and Geke Lensink.
This year, the Milan edition will accompany a Dutch design hub in the heart of Zona Tortona. Connecting the Dots will collaborate with Zetel Foundation to mount Sedia Hub @ Bug 18 – Via Bugatti 18 – working with additional partners to facilitate a wide variety of activities. With the Dutch Consulate in Milan, they will present 101 different Dutch designed chairs, followed by a debate looking into the art of commissioning design. A pop-up bar with a unique terrace – overlooking the often bustling Stazione Porta Genova – promises to be an important meeting point during the day and a hotspot for cocktails in the evening.
Free copies of Connecting the Dots will be available at any Dutch presentations throughout Milan.