As any other industry, ours is severely hit by the coronavirus. We are witnessing the closing of retail stores, bars, restaurants and museums. Music and sports events are being cancelled and all offices shutdown. In an attempt to slow down the virus' outbreak, an increasing number of countries are going into total lockdown. The end of the global COVID-19 crisis is by no means in sight. In fact, the situation is worsening on a daily basis.
These tough, unprecedented times call for unusual measures. To be more specific about the happenings in our industry: an increasing number of design brands are shutting down their factories; all design events that were destined to be held in spring 2020 have been cancelled; design weeks in Milan, Clerkenwell and New York, as well as festivals in Iceland and Denmark and fairs like Salone del Mobile and Light + Building have all been postponed. The industry is bereft of a great number of occasions to showcase new products and market brands. What’s more, the design community will have to do without physical meetings, without inspirational presentations and without communal aperitivos for most likely many months to come.
We at Frame have asked ourselves what we can do to support our community in these extraordinary times. It’s in the nature of Frame to always look forward. To have an eye for innovation and promising initiatives. We also have a history of providing an inclusive platform for people with inspiring ideas from all backgrounds. So here’s what you can expect from us in months to come.
We will publish stories about new technologies enabling people to come together, to discuss and experience communal activities, from pure leisure to culture and work. We will report on museums hosting exhibitions on social media, fairs organizing online viewings and other ingenious ideas to somehow maintain business as usual. We will be present when restaurants and bars don’t invite, but instead visit guests. For us the question is: how will the coronavirus impact our use of space? Will we see paradigm changes for years to come? After all, if we’ve learnt one thing from history, it is that humankind’s powers of innovation tend to peak in times of crisis.
Furthermore, we want to hear from you. We want to know how you’re coping with the situation you’re forced to live with. Can you continue business and, if so, how? Have you changed the way you work? Are you collaborating in different ways? Where do you find your inspiration? How does isolation impact your creativity? But also: how do you combat boredom?
In times of corona, we want this site and our social media platforms to be sources of inspiration, but also consolation. Watch this space.
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