Cun Design embraces the industrial in a fashion industry space

BEIJING, China – A new commercial space for fashion buyers has arrived in the 751 D-Park area, one of the most vivacious fashion, cultural and commercial hubs in Beijing. Designed by Cun Design, the 751 Fashion Buyer Shop contributes to the surrounding exhibition, showroom, studio and event venues in the recently reinvigorated area.

The studio is recognized for its contemporary approach to traditional forms and materials. Here, Cun Design embraces the industrial context of the store, reevaluating former factories as a functional space in the service of something entirely different.

Ten desulphurization towers throughout the space contribute a strong visual element in the design. The tin columns – which have acquired a beautiful patina that is used to contrast with the glossy floor surfaces – extend vertically from the interior to the building exterior.  A pure white installation takes centre stage, displaying selected products at various levels in the midst of a desaturated bamboo forest. The sleek white is complemented by the rusty red of the tin columns, which are illuminated by blue neon.

The various spaces are connected to the main central area, while a floor-to-ceiling window allows the interior to blend with the industrial environment.

Location Fashion Echo, 751D-Park, Beijing, China

Billboard: Reggiani
Billboard: Reggiani

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