Discover invaluable life lessons from leaders in the design industry

Based on the eponymous section in Frame magazine, What I’ve Learned gives readers an insight into important professional and personal experiences of some of the most creative minds in the world. The book goes a step further through the inclusion of new material. Namely, imagery and information regarding the most important projects and products with which these established creatives made their name. Hitting the shelves in just a fortnight, the book is now available for preorder with a 20% discount.

Throughout this inspiring compilation of 26 in-depth articles, dive into the life circumstances, chance encounters, key experiences and major concerns that influenced the work and career of 28 industry leaders. To name just a few highlights, understand how Lyndon Neri and Rossana Hu, Alfredo Häberli, and Naoto Fukasawa found an edge to learning and practicing outside their native countries; discover why New York continues to inspire Bernard Tschumi and Daniel Libeskind; get to know the need to continuously push the boundaries of the status quo expressed by Yves Béhar and Alexandre De Betak; and read along with Ingo Maurer and Tadao Ando, who confess to never ending insecurities and aspirations.

Together, the various facets of a creative’s activities make for informative reading of interest to every designer – and to everyone else. For one thing is clear: important life lessons have a universal value.

Interviews are presented in the first person.

Designers and architects open up and tell readers their memories, opinions and stories in a candid, warm and honest fashion.

The book goes a step further by providing a look into the projects and products discussed in the interviews.

Portraits look to capture the interviewees’ character in unique ways.

Nearly 200 images help illustrate the work and the stories presented throughout the 26 interviews.

What I’ve Learned ‘provides a good impression of the challenges facing today’s designers.’ David Keuning

The book is a vital source for anyone interested the design industry specifically, but also the ups and downs of the creative process.

Don’t miss the chance to preorder your copy before 19 March for only €23,20 (regular price €29). Orders will be shipped immediately after the official release date of 20 March 2018.

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