On February 24, Montreal-based Moment Factory mounted an interactive product experience – launching Oakley’s Disruptive by Design campaign. The multimedia design firm (featured on Frameweb last November) covered Los Angeles’ Studio Red with user-friendly displays.
What was supposed to be an evening of cocktails turned into a night of vibrant presentations, pulsating sounds and augmented reality. Infrared pointers triggered real time audio and video effects while 270-degree projections – looking into the eyewear brand’s legacy – echoed Oakley CEO Colin Baden’s speech. Strategically placed sculptures complimented virtual happenings.
Photos courtesy of Moment Factory