Japan – For a ritual that everyone everywhere performs every day, dressing oneself is a highly personal, psychological act. Dress Code: Are You Playing Fashion? – an exhibition that was first shown at The National Museum of Modern Art, Kyoto, has since come to Kumamoto and will end in Tokyo – invites audiences to explore the archetypes, stereotypes and cultural shifts embedded in our sartorial selections through history. A critical show, the exhibition’s physical space was developed by DDAA to optimize the content’s resonance in audiences’ mental space.
‘In designing exhibition venues,’ explains a spokesperson for DDAA, ‘We always think about ways in which to convey the meaning of the artworks and curation by spatially or empirically amplifying them. Because viewers can easily obtain information about both by reading catalogues – and also gather related information conveniently on the internet – we focus on creating conditions where information and intentions are highlighted and conveyed clearly through a carefully planned sequence and various spatial experiences.’