Dutch Design Week 2015 seeks answers to a multitude of 'what-ifs'

The power of the question intends to spark the imaginations of visitors to the tenth edition of DDW.

Well into its fourth day, the nine-day-long week takes place in nearly 100 venues across Eindhoven, transforming the hum drum city into a buzzing paradise for designers. Drumming up inspiration amongst visitors, a whopping 2,400 creatives are presenting a diverse range of innovative ideas, experiments, processes and products to answer a slew of the world's seemingly unresolveable issues.

A host of projects demonstrating the power of technology and research flood the halls of the Klokgebouw (Map No. 19). Visitors are greeted with robotic arms spinning lightweight fibers into formed lampshades at Atelier Robotiq, designer Michal Avraham forming molten chocolate into edible minerals and rocks and designer Eef Lubbers' garments threaded with pulsating fibers to promote proper posture. 

Designers Van Eijk & Van der Lubbe's creations for 'Outward-Looking' explore the future of the car and conclude their triptych series Experience in Motion. Alongside the exhibition, prototypes are presented which support the Volvo Design Challenge's theme 'Design around you'. Jólan van der Wiel's materialization which maps the flow of air through a wheel, Borre Akkersdijk's sensor-adjusted panels surfaced with smart textiles and Bob Schiller's black box to safely transport precious possessions formed with an aluminium exoskeleton. Lilian van Daal's winning Shapes of Sweden shows seat structures engaging in biomimicry with 3D-printing of natural materials. Before heading to other venues, be sure to check out our DDW shop – conceived by Vancouver-based molo design – near the Klokgebouw's main entrance.

Also located in Strip-S, hosted inside the Veemgebouw, Chilling in a Box by BioArt Laboratories lets six designers stimulate the senses with a fusion of food, design and biotech. Exploring bio-technological capabilities, Frankenstein-style creations by artists and designers are presented in Transnatural Art & Design's Playing Life exhibition.

The 2015 Dutch Design Awards show features the finalists in the running to win a Dutch Design Award. Projects within the categories of product, communication, fashion, habitat, design research, service &systems best client and young designer are displayed amidst scenography by La Bolleur. Upon entering the exhibition, visitors receive a token to place inside a wall of boxes representing each finalist, casting their vote to select the winner for this year's Frame Public Award.

Smack dab in the middle of DDW's interdispersed venues, the Philips Stadion stands boldly. Inside the steel stadium, designers Niek Pulles and Harm Rensink present fresh fashion graduates and talents at Modebelofte 2015. This year's atheltic theme of pushing the limits finds itself right at home in the halls of the monumental structure. Wild visualizations by Bastiaan de Nennie – creator of the cover art of the newest issue Frame #107 – flash on neon hues on the stadium's LED screens and perimeter walls. More of de Nennie's images can be found in exhibitions at the Klokgebouw, Van Abbemuseum and DAE Graduation Show in the Witte Dame.

At Kazerne, visitors can voice their opinion and vote for their favourite proposal to improve Eindhoven's Marconiplein: currently ranked fourth in the category of one of the ugliest places in the Netherlands. To do more than put lipstick on a pig and truly transform the buildiings within the square, Van Aken Architecten sought out the design talents of Maarten Baas. A jury led by Lidewij Edelkoort will unveil the winning design on 23 October. The bright blue hues of Pieke Bergmans's Phenomeneon displays amongst a host of designers in Lidewij Edelkoort's ongoing exhibition Open Ended. Local and world-renowned talents collectively demonstrate the shifts with the design world from 1995 to 2015. 


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