A mysterious, wintery forest in Finland was the inspiration for the Fin Noir exhibition at the SS12 Paris Fashion Week.
The space was created by interior architect Aino Kavantera, who teamed with product and exhibition designer Federica Capitani. Fin Noir showcased works by 16 of Finland’s most influential fashion designers, photographers and illustrators, plus was a satellite event of the World Design Capital Helsinki 2012.
The site was an homage to Kavantera’s homeland, resembling a Finnish forest when winter days are short and dark. ‘She wanted to recreate that atmosphere,’ says Capitani. ‘Her Finnish way of thinking has been really important to the project.’
Trumpet-shaped structures descend from the ceiling, each framing works by different designers. The lighting design by Alpo Nummelin enhances the atmosphere of being in a dark forest. Light beams seem to burst through the dark canopy, casting a mythical light on the displayed fashion items.
Kavantera and Capitani have their own respective design studios, but collaborate on a regular basis. ‘Our backgrounds are very different but our design process is really similar,’ Capitani says. ‘We both have a clear design language without being minimal.’
Photos courtesy Nicole Marnati.
*Sneak peek! This project will be featured in Frame #85. Click here to subscribe!*