Rotterdam – For Freitag, blending sustainability into all elements of their business is second nature. And for a country like the Netherlands, a retail space that favours pragmatism is the stuff of soulmates. The brand has recently moved into its newest storefront in the Dutch port city, showing off a space packed full of practically designed display. The entrance has been flanked by two winch installations that Corsin Zarn, Freitag’s interior designer calls ‘a reference to local shipping tradition.’
The cult bag brand was started back in the early 90s by Swiss brothers – taking tarps from shipping trucks and cutting them up to make bags fastened with used bicycle tire tubes and car seat belts. Since becoming known for a trailblazing re-use of materials, the company has furthered their message by building sustainability into their retail interiors as well. With an in-house design team they have used concrete and corrugated steel flooring topped with steel support joists to create an interior that appears as an industrial workshop through the shops two-storey glass façade. This holistic notion is furthered by the V30 Freitag Skid, an economic storage system created by designer Colin Shaelli. Made of recycled plastic and cardboard, the system is a mainstay of each store, threading the brands ethos from product to surroundings while providing ample room for over 2,000 bags.