Paris – The opportunities to interact with the Google brand go far beyond the search bar. In the 21 years since its founding, the Californian tech giant’s impact on the world has been nothing short of revolutionary, and, in the 2010s, the Google team began diversifying its already-universal reach with smart products. The range includes the Pixel phone – first released in 2013 – the Google Home smart speaker (2016) and most recently, the comprehensive Google Nest Hub (2019).
With these products has come the need for an experiential, physical brand world. Elodie Ricord Studio and Uzik Agency have closely collaborated to fulfil this, designing a space for Google France in Paris’ Saint-Lazare area that’s an office also open to select customers. The 300-sq-m plan is divided by two areas – L’Atelier offers space for conferences, private events and training for VIP clients, a small lounge and coffee break spot, while The Workshop is totally dedicated to relaxation. Here, there is a cafeteria and a larger-lounge-cum-library.