Fiandre hits the floor for Alfa Romeo

Arese, Italy – Alfa Romeo is a brand synonymous with passion, a quality that resonates throughout La macchina del tempo - Museo Storico Alfa Romeo in Arese, in northern Italy. In order to further elevate the original design of the historical site, Turin-based studio Camerana&Partners embarked on a colossal restoration project –with a key contribution by flooring company Fiandre.

The porcelain tile manufacturer worked alongside local preservation authorities to carefully mimic the original style of the industrial building’s flooring. There’s one major difference between them, though: the new pieces were made with longevity in mind. For example, the Alfa Romeo Black slabs are barely six mm thick but have the resistance of porcelain stoneware –which comes quite handy in terms of displaying heavy cars. The large-format tiles also have a high resistance to chemical attacks and to abrasion, guaranteeing an unalterable surface over time.

The brand’s fire-red colour also played a key role in the design: Fiandre used a special sandblasting technique, refined with resin in the same shade of Alfa Romeo’s corporate hue, to create the information panels, included into the flooring to highlight chronologic sequences.

The new Fiandre tiles are present throughout the new spaces devised by Camerana&Partners: from the Timeline section, which presents key moments in the brand’s history, to Beauty, showcasing the company’s signature stylish design and Speed, which highlights the company’s technological research.

Alfa Romeo’s vehicles are designed with the intent of immortality, and so are the Fiandre tiles, making them a match made in museum heaven.

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