Shanghai – As Chinese design practice ONOAA Studio points out, business owners are increasingly recognizing the importance of curation in commercial spaces. It’s true – from the retail interiors that take notes from museums, to the hospitality interiors that take notes from retail, businesses today are benefitting from merging spatial functions and attempting to see spaces holistically; the end goal obviously being to create more enticing environments for consumers.
That ambition is reflected in Hashtag, a new 200-m2 café-meets-store-exhibition-venue-and-bar in Shanghai. Reconstructing a 1980s building, ONOAA Studio utilized contemporary strategies and minimalistic touches to develop the multifunctional ‘living space’, exploring ‘some of the experiences outside the image’. Despite what the space’s name might imply, ONOAA did want to avoid simply defaulting to tried-and-true Insta-favourite themes: ‘In this Internet era, it seems difficult for commercial spaces to avoid the tag of “Internet-famous site”,’ a spokesperson explains.