How this headquarters extends a design brand's physical presence in its home city

Stockholm – Hem is Swedish for home. Working with designers such as Max Lamb, GamFratesi and Philippe Malouin and European manufacturers, the young Stockholm-based design brand of the same name aptly develops products for residences and workplaces all over the world. But the most recent space outfitted by Hem is the brand’s own ‘home’: its multi-functional headquarters in the centre of Stockholm, nearby to the brand showroom.

The workspace  – combining office space for 40 full-time employees, several meeting rooms, a design studio, photo studio and 750-sq-m workshop – was conceived by Hem’s internal team and local multidisciplinary practice Atelier Paul Vaugoyeau. Expanding sizably from a previous space, Hem’s move into the heart of Stockholm marks a record sales year that a spokesperson explains ‘reflects the brand’s commitment to providing high-quality design direct to consumers and business’. Turnover in 2019 exceeded 13.7 million euros, growth from 2018 that has been aided substantially by the company’s digital platform.

An embodiment of the signature aesthetic that has already attracted many to the brand, the location is an extension of Hem's existing physical presence in the city. The space is incorporated with ‘hacked’ office features such as a traditional grid ceiling that’s left visible and storage constructed from lacquered MDF. Centre stage in the entrance area is an unmissable ‘installation’, a bespoke ‘Puffy Brick’ counter created by London-based studio Soft Baroque. The sulphur-yellow piece is made from jesmonite that was manipulated with an innovative moulding technique; a pink version commissioned by Hem for a 2018 pop-up shop precedes this particular piece. 

That version lives in Hem Studio, the brand's central Stockholm showroom. During the design week, the nearby post was styled to spotlight the brand’s newest launches: a Max Lamb-designed table, round table and family of chairs and stools, in addition to updated variants of Lars Beller Fjetland’s Touchwood chair. Jenny Nordberg’s sculptural Powder Vase – the third object from Hem’s decorative accessories collection curated by Modern Design Review – was another highlight.

Work and sales aren’t the only activities Hem's Stockholm spaces target, though. In accordance with the headquarters' opening during Stockholm Design Week, Hem hosted a food-and-drink pop-up with local restaurant Sandhäxan in its showroom, signifying the possibility for future events to expect from the brand.

hem.com

paulvaugoyeau.com

Location Torsgatan 16, 111 23 Stockholm, Sweden

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