Shanghai – A few years ago, we witnessed the emergence of the lab-like aesthetic. Interiors constructed from slick metal surfaces and dotted with glass flasks were designed to symbolize expertise. Here at Frame, we found a shining example in Betwin Space Design’s Seoul flagship for Dr. Jart+ skincare – so shining, in fact, that we often refer back to the project as the model for the movement.
As discussed in Frame 135, this somewhat clinical character has gained new relevance in the midst of the coronavirus crisis. In this context, ‘scientific’ can communicate ‘safety’, hence the growing desire to develop more hygienic spaces.
Those in the business of food will come under particular scrutiny. COVID-19 may have resulted in a surge of homemade sourdough, but it’s unlikely the time-consuming trend will continue as people return to their routines. And while it’s all well and good to sink your hands into something you will eventually eat, how comfortable will we be with having a stranger do the same – at least until the threat of contamination has been removed? What’s more, even though there’s been an uptick in home cooking – and growing – of all kinds, we’ll still look to industries to keep us fed.