Paris – Pin this to your ‘everyday packaging design inspiring retail spaces’ collection: one of the newest shops on the Champs-Elysees owes its look to the humble Krylon spray can.
But the graffiti reference makes sense: the menswear brand, Homecore, was the first homegrown name to push streetwear in France, some 25 years ago. ‘It’s indeed a check to graffiti, but also a declaration of love to the “Peace, Love, Unity and Having Fun” fundamental statements of this culture,’ explained Stéphane Malka, the namesake founder of the studio behind the project.
Colour gives structure to the space, just like a material
Once the palette was set, the Studio Malka team went on to plan its physical adaptation. The answer was quite physical indeed: it was based on Newton’s prism, which disperses white light into the colours of the spectrum. For a coupling, a series of seven arches act as a space of refraction.
The store thus becomes a life-size, walkable representation of the chromatic circle, ‘where colour gives structure to the space, just like a material.’