London – Who better to pair up for a collaboration than French designer Camille Walala and toy brand Lego? Both known for exploding spaces with colour, geometry and fun in design and in play, Walala and Lego partnered to create House of Dots, a five-room interactive house. Built with the help of 180 children and a group of adult fans of the iconic Danish blocks, the temporary London installation teases Lego Dots, a new arts-and-crafts, 2D-tile play-building concept.
Open at Coal Drops Yard in Kings Cross, House of Dots is the result of internal research completed by Lego – through a quantitative study conducted with 10,800 parents and 7,200 children across the US, China and Germany, the company’s designers found that ‘children are increasingly looking to shape their creative confidence through more personalized forms of play,’ according to a spokesperson. The end-product, informed through a total of 21,000 play observations, seeks to give kids the option to explore freely and express themselves through their own designs.