How Karl Lagerfeld inspired the world’s largest furniture fair

Guangzhou, China – With 4,000 exhibitors from every facet of the furniture industry, the largest furniture fair in the world sets out to provide its 190,000 visitors with a comprehensive look at the design, manufacturing, and trade of residential and commercial interior products. Divided into two phases, the China International Furniture Fair (CIFF) will take place from 18-21 and 28-31 March with unique themes that cover all scales and typologies, while addressing intriguing topics such as smart offices, furniture for the elderly and new materials for the industry.

CIFF takes cues from trends in the fashion industry, whose modern consumers seem to straddle two disparate markets by purchasing both luxury and fast-fashion apparel. The furniture fair explores this interspace with what they call, ‘burden-free quality,’ anticipating a fundamental shift in consumer behaviour to transfer to interiors. Referencing Karl Lagerfeld – the notorious fashion designer who simultaneously inhabits two very different worlds of Chanel and his own label – CIFF demonstrates their business acumen and insight into industry trends.

The first phase of the massive fair commencing on 18 March will feature all things residential: textiles, furniture, outdoor and leisure products. The latter phase is dedicated to a wide range of commercial products for offices, hotels, and waiting areas, as well as machinery and materials for the industry. It also introduces niche designs for the elderly, exploring the emerging sector in addition to established themes such as the Smart Office.

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