How to Water exhibition visitors confront the addictive nature of the World Wide Web

The show brings together 16 works in a symphony of streaming GIFs, multimedia expressions and frenzied projections.

Curated by Shelley Holcomb and Theo Triantafyllidis, How to Water is an exhibition that aligns the appeal and fluidity of the internet with its physical counterpart – delicious, liquid water.

Taking over the artist-run Eastside International space in Los Angeles, the show brings together 16 works in a symphony of streaming GIFs, multimedia expressions and frenzied projections, all depicting an allegorical mishmash that examines the innermost recesses of the internet.

The project flashes visuals of ‘dopamine-triggering listicle clickbait’ to reflect the addictive qualities of the deeply nested yet quintessential beast that we know as the Web, doling out digital content as if it were the latest pleasure-pumping narcotic. The exhibition steers visitors through ‘rising tides’ of consciousness as it lends shape to the erratic side of the internet, while simultaneously suggesting its immersive and autonomous nature. Like water, the internet has a fluidly ephemeral character; similarities between the two make a big splash in this probing multimedia experience.


Photos Theo Triantafyllidis

eastsideinternational.com

This article debuted in Frame #107 alongside many other inspirational interviews and projects. Find your copy in the online Frame store.

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