Shanghai – Chinese eco-conscious fashion brand Icicle turned to Milan-based architect Andrea Tognon for a concept store that celebrates the relationship between humanity and nature. A combination of clean lines, a soft colour palette and enduring materials, the interior was developed and constructed over two years in Shanghai’s Grand Gateway 66 shopping mall.
While Icicle has been around since 1997 and has a portfolio of over 270 stores in China, it wasn’t until 2017 that the label opened its first flagship, in Nanjing. In 2018, the group bought heritage French fashion house Carven and, the next year, opened its first international flagship in Paris. The opening of the 485-sq-m Shanghai flagship, which houses womenswear, menswear, accessories and a special collection, signifies Icicle’s upward line of vision.