Ancient philosophers knew it long before businesspeople did: new perspectives are a valuable currency. At Frame, the drive to consistently develop our own – and consequently helping others in the spatial-design industry do so too – is key to what we do. It’s why we’re chiseling a new facet into our Frame Awards 2020 programme: we’ve partnered with the International Documentary Film Festival Amsterdam (IDFA) to screen a selection of short documentaries at the upcoming event. Five films will challenge visitors to take a look at spatial realities through a different lens.
‘We created the Frame Awards as a response to the lack of accessibility surrounding spatial design,’ our brand manager Leah Heaton-Jones explains. ‘For a long time, spatial design has had a perception issue, being seen as something quite elitist or niche. We want to change that. People spend about 90 per cent of their lives indoors, so better understanding what spaces mean to us and how to improve them makes a lot of sense.’
On screen, Frame Awards visitors will find Persijn Broersen and Margit Lukács' Forest on Location, Giovanni Giaretta’s La casa, Leonhard Müllner and Robin Klengel’s Operation Jane Walk, Bruno Moreschi and Gabriel Pereira’s Recoding Art and Ismaël Joffroy Chandoutis’ Swatted. This selection explores layered realities, their interconnectedness within our own spatial experiences and our relationship with technology. The films will be shown back-to-back in the afternoon on both days and will be introduced by an IDFA ambassador, followed by a short Q&A; total running time will be 69 minutes.
‘Documentary film is a hugely important medium for the communication of ideas and exploration of possible new worlds,’ Heaton-Jones says. ‘The series of shorts we have curated with IDFA offers a different perspective on this year’s Frame Awards themes and gives the viewer a uniquely immersive experience.’
Join us at the forefront of spatial design – get your Frame Awards tickets here.