Barcelona – Spain is the second largest automotive manufacturer in Europe, and one of the top 10 in the entire world. That know-how, combined with Barcelona’s creative DNA, explains why many car brands reach out to the Undergraduate Degree in Transportation Design at the local outpost of the IED.
This year, for example, luxury carmaker Lamborghini asked the students a set of wicked questions: with the definition of luxury rapidly evolving due to consumers’ shifting attitudes towards fuel usage, material sourcing and inclusivity, what will a high-end sports car look like in 2035? And can wearables and other accessories enhance the functionality and the accessibility of a vehicle of this kind?
The Italian brand was interested in proposals for some unconventional new bulls. ‘Lamborghini wanted to see vehicles that would imply a true revolution for the automotive sector, and, above all, for future users,’ explained Jesús Iglesias, the programme’s coordinator. ‘At the same time, the undergraduate students had to meet these technical and social expectations, but also respect the brand’s values of robust style, cutting-edge technology and sophisticated personality with an innovative design. This was a thesis project, so we thought it was quite challenging while also being attractive, as Lamborghini is a brand many designers aspire to work with.’
From vehicles that question gender stereotypes to a future scenario where plasma engines can function at a car-sized scale, here are some of the proposals presented by the class.