Valencia – Whether it’s a Green Chicken rocker or a retail interior for a jeweller in India, for designer Jaime Hayon there’s nothing better than something you haven’t done before. Here is a collection of things he has actually done before – and learned from – in order to arrive at that conclusion.
‘My studio – with a staff of six – is at the centre of Valencia. I also run an office in Treviso, with another six people. With this core, I expand as needed to deliver each project. I could take on more people if I wanted to. The potential to grow is there. But for what purpose? I’m not a corporate guy. I take on the jobs that I want. That’s richness to me.’
‘As part of the international design scene, I get a lot of offers. But I’m constantly “curating” those offers. It’s not about money, because these days there’s enough work and enough money. I take projects for the challenge. There’s nothing better than something you haven’t done before.’
‘I have a clear philosophy. I work with people I like. Whether it’s a client or an artisan, I want to work with people I can commit to, and who can commit to me. I don’t just respond to a brief. That’s boring. That’s the old way of design. Today it’s about a dialogue. It’s me and you. It’s your day, it’s my day, it’s our wine, it’s this moment. Good design comes out of doing things in a pleasurable way – with an open dialogue in a cultural climate. It speaks for itself.’