Seasonal strategy: why winter is the perfect time for this bar to arrive in Amsterdam

Amsterdam – It’s currently about five degrees in Amsterdam. The wind is strong and rain is forecast. But you wouldn’t know it when stepping into La Cervecería, a new Studio Modijefsky-designed addition to Amsterdam’s culinary melting pot. The bar teams a traditionally Southern European palette with modern patterns to create a space for ‘locals to feel on holiday and for Southern internationals to feel at home’, says a Studio Modijefsky spokesperson.

The interior – which references typical cervecerías, casual spaces that serve cañas and pinchos – relies on variegated seating arrangements to create a sense of dynamism. Guests can take a seat at the bar, gather around a high table or settle into a more intimate dining spot. Equally dynamic is the material palette: warm-toned oak wood and bronze railings are juxtaposed with mirrored walls and graphic floor tiles.

To bring a ‘fresh and funny touch to the table’, Studio Modijefsky added a graphic layer on top of the scheme through cheeky illustrations. According to the studio, everything is designed to ‘bring you to the world of cervecerías’ and to ‘give guests all the instruments to be teleported to the other side of Europe’.

Location Beukenplein 22, 1091 KH Amsterdam, the Netherlands

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