Milan – In a culture of rapid-fire mass production, the resale experience reveals the value assigned to objects, not to mention the favour imparted by considerations of environmental sustainability. But what happens when an object that has been released into the second-hand market is returned to the hands of the maker to be displayed at the largest furniture fair in the world? Suddenly, an object endowed with its own biography creates a glitch in the profits of the market as its subjective value is reinterpreted with new intention.
For the Nothing New installation at the Salone del Mobile, used Lensvelt tables and chairs have been repurchased from e-commerce platforms like Marktplaats and eBay to be reformatted by curator Maarten Spruyt. The collection of liberated furniture will be on show with kinetic sculptures inspired by those created by Jim Whitney for Herbie Hancock’s ‘Rockit’ music video and Grammy performance.
The Diocesan Museum – temporarily renamed Fondazione Lensvelt – will be spatially hacked for Nothing New. Alongside the Lensvelt designs, works by Studio Job, Richard Hutten, Marcel Wanders, Maarten Baas, Maarten van Severen, Bertjan Pot, Atelier van Lieshout and Space Encounters will also contribute to the manipulation of the space. Conceptualized by Anne van der Zwaag, the exhibition will also invite artists Joep van Lieshout, Felix Burger and Christaan Zwanniken to reinterpret the extravagant courtyard and outdoor pillared passageways. In the same location, the radical exhibition-hospitality space Bar Anne will be serving drinks and bites to the design-hungry, and on 18 April Fondazione Lensvelt will host the Frame Awards Milan ceremony. RSVP to be there for the announcement of the winners with the most innovative and inspiring trade-fair stands at Salone.
The intentions of Nothing New are to develop a new visual language that challenges the extravagant standards set by exhibitions in articulated circumstances. Pursuant of a circular economy, the objects and designs at Fondazione Lensvelt will be exuberant in their challenge of what an exhibition at Salone can be.