San Sebastián, Spain – The bright white interior by Pensando en Blanco completes the overhaul of Loreak’s brand identity, with the latest store of the apparel retailer – following two new stores in the coastal Basque city last year – seeing a strict adherence to a minimal material palette of stone, wood, and ceramic.
Lead designer Aurora Polo wanted to incorporate the ‘surprise factor’ into the space, as the otherwise pristine setting is fraught with contrast between stark white walls and rugged chunks of stone. The consistent materiality of the fittings creates a unique atmospheric edge that keeps the store from crossing the border into sterility. Cove lighting along the perimeter bathes the walls in light, imbuing a sense of vastness while sparsely placed pendant lamps direct attention to particular items.
Natural materials are applied in both their raw and refined forms, as smooth stone prisms support wooden clothing racks alongside jagged masses extracted from a local quarry. The combination is reminiscent of the northern Spanish coast, where inlets of smooth sand are periodically found between breaks in steep menacing cliffs. Solid wood pedestals proudly display their natural grain and slender surfaces of blue glass create a collage of texture and form that changes with perspective.