ja! studio created two surprising and imaginative spring/summer window displays for Loreak Mendian’s stores in Barcelona and San Sebastián. For Barcelona, cork toast slices make their way across the wall in a stair formation, ending not in a toaster full of the breakfast-time staple, but an elegant side table and a ladies’ shoe from the new collection.
At the San Sebastián store, the studio worked its magic on everyday items once again, using a metal drying rack and three triangular pieces of cardboard to create the image of a hand glider. At the centre, a pair of shoes sits ready to take flight.
Photos by Juan Avila (Toast LM) and Floro Azqueta (Hand glider)