Luchetti Krelle serves up cute pop culture as the main ingredient for diners in Sydney

A mix of shapes and patterns makes this one interior that ensures an iconic brand keeps up-to-date with current culture.

With a twist on the more typical 'cat cafe culture' that has been spreading across the globe of late, the Hello Kitty Diner in Chatswood, New South Wales offers up a healthy serving of a different type of feline phenomenon. Local design firm Luchetti Krelle was commissioned to capture the fun and frivolity of the Hello Kitty brand – now in its fourth decade – in a unique dining experience, whilst introducing it to the 'Instagram generation'.

The interior is based on a classic typology – 1950s diner with a curved, central food counter and booth seating – decked-out with modern touches. This is contemporary, not cutesy, with a palette of clashing patterns and ice-cream sundae colours. Many of the striking visuals used in the diner are the outcome of a collaboration between the design team and Sanrio, the Tokyo-based creators of Hello Kitty, with the realised bespoke wallpaper, fabrics and tableware adding to the strong identity of the space.

Comments the designer Stuart Krelle, 'Hello Kitty's cheeky energy inspired the colours, patterns and applied textures, and of course pink had to be a feature. Heroic crimson, subtle blues and bold turquoise contrast with neutral hues, sitting alongside the natural textures of concrete and timber.' The mash-up of angles, geometric shapes and block stripes makes this one interior that ensures this iconic kitty-cat keeps bang up-to-date with current culture.

Photos Michael Wee.

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