London – How is the Red Red Super Stew pop-up eatery and shop by Counterfeit Studio and Yinka Ilori like a chameleon? Certainly not in colour camouflage, as the team have created an unmissable, playful brand experience for Red Red’s product launch in response to the design brief of ‘a lunch less ordinary’. However, contemporary artist Ilori’s signature vibrant palette, simple geometries and zero-waste ethos vibe paired with Counterfeit Studio’s technical prowess, ensures a sophisticated outcome mindful of design logistics, manoeuvrability and function. The modularity and mobility of the pop-up stand – allowing for infinite configurations according to spatial context – is proudly celebrated in its bold colours and shapes.
Dancing between traditional divisions of art and design, the attention-grabbing intervention can be arranged to suit any location and ease of transportation is at the forefront. Each of the freestanding units that comprise the pop-up stand is lightweight, manoeuvrable, fits in a standard van and requires no additional lifting equipment.