In Amsterdam, Hermès has once again lived up to its impressive reputation with a series of eye-catching window displays by Parisian design duo Rémy Clémente and Morgan Maccari, otherwise known as Bonsoir Paris. The theme for the latest store-front spectacle, ‘Metamorphosis’, also served as the Hermès theme for 2014 and was the only word in the design brief. Apart from this guideline, ‘Hermès gave us carte blanche,’ says Clémente. The designers translated the idea into that most changeable and universal of earthly elements, water, to create a sequence of five fluid and flowing tableaux, in colour combinations based on blue warmed with violet, pink and coral tones. There is a local connection, says Clémente: ‘While maintaining the brand’s heritage and identity, we offered a digital interpretation of various states of water, an omnipresent element in Amsterdam.’ The designs represent waterfalls, waves, jets and droplets, set against what he calls ‘a kind of Nature 2.0 of trees and rocks’. Immobile scenes alternate with animated windows as, says Maccari, ‘water is represented by systems of simple constructions pushed to their limits – a complexity close to nature’.