Milan 2013: EDIT by designjunction

EDIT is a smaller version of the popular designjunction show at London Design Week.

As the name suggests, EDIT by designjunction – which was exhibited at La Pelota during the Salone del Mobile – is a smaller version of the London Design Festival show.

The visual concept for the exhibition – which showed over 30 brands in the historic former sports arena – was overseen by Michael Sodeau, the show’s creative director. ‘We wanted to create impact,’ he says.

‘This year we worked with Sefar to create a visually striking display using large sheets of woven aluminium material hung from a great height and layered to create a sense of depth across the space. This lightweight material acted as a visual divider between the stand spaces, while at the same time creating something eye-catching.’


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