AMO transformed a landmark Paris building into a bold Miu Miu runway
Paris – For its AW20 ready-to-wear show in Paris, Italian label Miu Miu entrusted OMA/AMO to stage an architectural intervention in the 16th arrondissement landmark Palais d’Iena. ‘Hijacking’ the surfaces of the ‘sober’ Art Deco building, AMO exploded the space with fashionable fanfare, introducing rich patterns, textures and colours.
While the set dramatically departs from the usual look of the interiors, it does take its aesthetic from the bygone era the building was born in. Designed in 1937 by architect August Perret, the statuesque palais is the seat of the Economic, Social and Environmental Council and the International Chamber of Commerce.
A decorative carpet imprinted with a bold Art Deco fan pattern engulfed the entirety of the show space, from the grand stairs throughout the salle des pas perdus. The colonnade was equally transformed – metal frames equipped with LED systems were installed around each column, bathing the structures in bright pink light. Velvet plinths at the bottom of the columns functioned both as seating and important parts of the total visual composition, while reclaimed cinema seating accommodated the majority of guests.
AMO utilized mirrors on both sides of the interior to, as a spokesperson puts it, ‘extend this mania to the infinite’, capitalizing the impact of the models making their way down the runway. ‘This phantasm challenges the order and precision of modernism,’ they add.
See more show sets from the AW20 season here.